According to the needs of the industry partners and the state-of-the-art use cases that RFID infrastructure can enable in the retail industry, the SERAMIS system will focus on two categories of RFID-enabled use cases:
- The first group of use cases aspires to improve in-store inventory management, i.e. product flow & inventory control use cases and
- the second one intends to provide new experiences to the customers while they make their purchases in the stores, i.e. customer-related use cases.
Product flow and inventory control use cases mainly produce business reports to support a store’s manager and staff in their decisions that affect in-store inventory availability, flow, positioning on the shelves, etc. Specifically, we define three use cases:
- Daily shelves replenishment – the SERAMIS system refines the sales floor replenishment procedure by producing daily shelves replenishment lists based on products’ availability and customers’ demand.
- Supporting customers in locating the misplaced products – the installed RFID infrastructure in the store will provide the last recorded location of the products the customer is looking for to the store employees.
- Management reporting – the SERAMIS system generates useful business decision support reports taking into account RFID data and sales data. These reports will report fast/slow-moving products, fitting rooms/kiosks entries, space floor allocation etc.
Customer-related use cases aspire to improve customer satisfaction and service. We provide new, innovative means for the consumers to interact with the SERAMIS system during their shopping trip in retail stores and get new, valuable information about the products. The use cases are defined according to:
- The means the consumers can interact with the SERAMIS system, namely
- Touch screens in fitting rooms,
- Touch screens in kiosks in the shop floor and
- Consumers’ mobile phones that will have downloaded the proper SERAMIS application.
- The type of extra information provided to the customers, namely
- Product information – consumers can check the availability and location of different colours and sizes of the products they have picked.
- Recommendation – recommendations that may refer to substitute products, more products that can be combined with the picked products etc.